The amount of time you put into your business does not matter. What matters are the results that come from your business… and not necessarily the assets like subscribers or traffic, but sales. A huge cop-out to productivity is when people get excited about “long term sales” or momentum when all that matters at the end of the day is how much money you made.
It’s more rewarding to get a big payday from something that took you less time, because that means anything that took you more time or made you less money is something you don’t have to focus on as much with your business. If you have to make your first money freelancing or selling low ticket products, do it because you have to start somewhere. You might not want to continue freelancing for the rest of your life, but earning money is a nice reward for your efforts. If you don’t know what you’re doing, and selling infoproducts makes you zero dollars, you’ll want to stick to freelancing up until the inforproduct sales overtake the freelancing money.
Two issues that come up when you chase short term money are the following: is what you’re doing a repeatable process, and do you love it or do you hate it? You might not be able to keep freelancing forever, launching products forever… so your final goal might be site flipping, recurring membership income, or coaching. That way, when you hate what you’re doing now and have a goal that you’ll love, you will try to phase out your current system and gradually move over to what you want to do… accelerating the process as the income from your “goal” activities begins to replace the income from your current activities.
When I had an accountability partner who didn’t get a lot done, but “thought” he accomplished a lot through buying domain names and buying graphics, I’d always ask him: How much money has that made you today? Usually the answer was zero. You need to ask yourself that question every day… is what I’m doing making me money, or is it a waste? Plus, even if something makes you money, it’s important to keep track of how long that work took. You might get paid $1500 for a freelance job, but if it took you three months to earn that money, you really only made $500 per month.
Those are the factors you need to consider if you want to keep making money. How much money did you make? The question is NOT how much time did you put in… is what you’re doing repeatable or should you be working towards a goal, and did you really make that money today or was the work you put in stretched out over time?